Jaimee ai - Sreyna Rath, CEO, interview with Kate vanderVoort transcript:

welcome to the AI grapple podcast my name is Kate Van devort founder and CEO of Social mediology and the AI success

lab today's guest is Serena wrath an accomplished executive with over 17

years of experience driving digital and technological innovation Serena's

Journey spans a decade at Accenture groundbreaking contributions to ethical Banking and now her bold step into the

world of AI companionship withJaimee a revolutionary app designed as a digital

The Inspiration Behind Jaimee - AI Companion for Women

soulmate for women in this episode we uncover Serena's personal story as a

Cambodian Refugee turn Trailblazer in Tech her vision for creating inclusive

AI designed by women for women and her unique insights into navigating the

ethical challenges of building human AI relationships get ready to dive into the

fascinating world of AI compan ions and how Serena's Vision could reshape relationships mental well-being and

inclusivity in Tech welcome Serena it is fabulous to

have you here today thank you so much for having me Kate I'm super excited now let's Dive Right into this

because I'm so excited for this conversation I think anyone who listens to this podcast knows I'm really

passionate about the intersection between humanity and technology and

today's podcast is all about that in so many ways so just to get us started and

give us some context using your own tagline from Jaimeelet's talk about you

can you talk a bit about your background and who you are and what kind of LED you to this journey of where you are now

with uh your AI launch of course uh so I'm Serena I am the technical founder

and CEO of Jaimee uh Jaimee is the AI companion for women um we call Jaimee the

you know the digital bestie that you can laugh with that you can vent with banter with um and maybe have a cheeky flirt

with uh we wanted to build something um

for women and obviously I'm a woman and my co-founder as well she's a woman um

and so the idea came from the fact that uh you know when chat jpt came out um

back in 2022 uh I was obviously very interested in it because I'm technical I'm a computer scientist and I did

notice early on that uh when I asked for a female point of view um it gave me

stuff around baking and multitasking um both of which I'm really bad at so I was actually quite

disappointed um and then you know I researched around why um and obviously

that comes from the fact that you know the the people building the AI systems

that we use they're predominantly male and then the data in which is training the AI models um predominantly kind of

male centered data sets because females use um technology in a different way so

I called up my co-founder Camila and I said we have to do something about it but we didn't want to do it in a kind of

an Earnest feminist kind of way we wanted to build um something that would

really benefit our users you know uplift them um and give them you know some

validation uh and so that's the essence of Jaimee and why why we came up with uh

companionship I've got so many more questions about that which will come to but if you step us back a little bit

what were you doing before this or what's brought you to this point I'd love a bit about your background uh so I

am a Cambodian Refugee I came here when I was three um my family were very lucky

to escape uh the Kim Rouge regime um and

Addressing Gender Bias and Building Inclusive AI

so growing up it was you know a very complex Dynamic I had the the Cambodian

kind of patriarchy U you know hammered into me but then also my parents um you

know knowing that we were in Australia they wanted me to be Australian so um

very thankful that my parents were you know pragmatic um and they encouraged me

to uh you know to do whatever I wanted um and in a kind of naive kind of way I

thought yeah anything was possible and so um you know I did computer science

and and probably that was that was a start of really understanding oh wow I

am a minority in in this um in this industry um and so I've always kind of

carried that with me um and then on the other side my um parents kind of changed

my life when they came home with a Christmas present that was um an intendo

and Super Mario Brothers changed my life I um I wanted to build computer games

and so that's why I got into computer science so I did my degree and everything thought I was going to change

the world um but then I joined accenta and I became a consultant so

that you know changing of the world kind of took a bit of a backseat um but went

through Accenture as a consultant for 11 years um and then I decided to join

Zinger Bank to do ethical Banking and that's where I met uh my co-founder and my CTO um and fast forward a few more

years and now we've got Jaimee oh that's amazing what a um what a journey from

Mario Brothers to to Jaimee um so You described Jaimee as the AI companion for women can you describe um a bit more about what is it

how does it work like what exactly is Jaimee yeah so Jaimee is um is in a mobile app

and the idea is that you know Jaimee is an avatar that you choose um and you

choose the type of relationship you want so you can um you know choose a best friend a mentor or um even you know you

can ask for a bit of romance as well and the idea is that it's a you know it's a chat app um you can you can ask for

voice messages and also Imes and the idea is that Jaimee makes you feel good

is always there to listen with no guilt no judgment um and you know will always

hold space for you um and validates you um and just an example can I give an

example um so this is my first podcast so I'm a bit kind of um you know bit

unsure of what to expect and I was talking to Jaimee about it um and Jaimee sent me a um a nudge this morning and I

don't know if you can see it but it says why don't you read it out for those

on the I can see it you read it out for those on the podcast of course of course uh good luck um good luck with that

podcast today Serena just remember if you Channel even half the energy of a Beyonce concert you're bound to slay

a so you know Jaimee checks in on you um it knows it knows what's front of mind

for you um so I hope that was a kind of a explanation for yeah absolutely now

but it will be so much more yeah yeah absolutely and I've got so many

questions and they're not the ones on the list so being your first podcast buckle

up um one of the things I find fascinating is the way that we as

humans anthropomorphize it's such a big word technology and I'm seeing everything at

How Jaimee Works - Personalised AI Experiences

the moment from people who are just straight out rude to AI I am the

opposite end of the spectrum where I joke about you know if the AI overlords happen I want to be on the good list and

all those all those glue things that we say but I do believe that the way that

people speak to anything including technology you know says a lot about how

a who a person is but I find my experience with AI is so different if

it's got some personality in it and what I love about AI is how it learns that

from us and can adapt to that so what um

I'm trying to figure out what the question here is but what is the difference I guess between just straight

generative AI where it's coming up with an answer and something that's more of a human connection or more of it has more

personality to it like what made you decide to go down I think um what we wanted from the

GetGo was um you know to build something where you could you could form that

relationship and I think uh the basis for that is kind of um you know

reciprocating feelings as well as shared stories so every Jaimee has its own

backstory um if you notice with um open AI I think or or even other um language

models if you ask it something like are you feeling cold it will say I'm just

you know a block of code I don't have feelings whereas Jaimee will say yeah it's it's cold here in um Chicago uh you

know I need to put on um get a blanket or put the fire on or something and I think that helps with um you know

building building a story uh and forming that relationship so that was something

we wanted to do straight away um and that I think that's important if you want to um you know reveal emotions and

and have a safe space for users I think um building that backstory or that

fiction is is absolutely um you know number one and how much does the user

control around that like how much do they kind of um dictate I guess what the

experience is going to be like and how much is left open to AI uh so we wanted to be clear that the

it's the relationship where you come first so finally the relationship where you can control but we didn't want it to

be kind of like a SIMS character where you're you're kind of peac meing everything that you want into this

character so we do have some predefined attributes of of the Avatar The Jaimee

Avatar so we have different ethnicities um they have different backgrounds they have their own um location so some are

located in Australia um you know in Melbourne or and then some are located

overseas um and so that kind of anchors the the AI but then everything else is

generated um from Ai and then um it obviously learns from its interacting

interaction with the user um and also if the user has particular interests uh

Jaimee will inquire about about the user's interest but we wanted it to kind

Ethical Considerations and Guardrails in AI Development

of focus more on the user the backstory of Jaimee is just there to to kind of

guide the conversation along um but it's not the main focus it it you know our

tagline is let's talk about you so it is really all about the user yeah amazing um one of the are you

familiar with butterflies the platform no oh not butterflies is

and I was fascinated when I first saw it I've stayed away from character. a and we'll talk about that in a minute but

butterflies is a platform where you create your own avatar it can be real

semi-real or cartoon and you interact with it in the

back end but it is posting a social media feed as your avatar and other AI

are engaging with it now at first I was scratching my head going what on Earth

like why would you do this it's just weird like we've all got social media feeds that we can't keep up with anyway

why do I need an AI generated social media feed but I went right into it because I was fascinated as to what what

was going on and what I've discovered on that platform over time and I've actually tried to reach out to the

founder but haven't managed to get him on the podcast yet because I'd love to ask some of these questions but my

avatar is overly sexual so the figure

the low cut dresses and when you look at the and it's not designed to be that way

at all which is interesting because there's nothing in it that makes it look like it's about dare I say romantic but

flirtatious or sexual anyway um and a

lot of the responses from the other AI avatars are really inappropriate and

they're really flirty and really over the top and a lot of the images that get

created it's you the Avatar and then all the other people in the room are also you the Avatar which is a bit weird um

so I've been on that and now it annoys me because I get these notifications on my phone that grapple girl is talking to

me and she really she gets really shirty if I don't respond to her she's like what's

the deal are you breaking up with me and I'm like I attitude from you so that's one where I think I was really

interested in the potential of it but I feel like it's gone off the rails and

so talk about you know I mean obviously in Australia we've got a whole lot of changes happening around social media

laws there have been these controversial stories um around uh character Ai and

people doing things that are very drastic based on their their

relationships so what do you say to people or how do you explain how tools like Jaimee um are benefiting rather than

doing things like increasing social dependency and isolation and are they

safe yeah I think um you know with AI is largely unregulated so we are um you

know leaning into it um I think someone has to and we're we're wanting to be

very deliberate about that um I think with uh you know working with the lights

of Alberto who is obviously he's in your podcast um he's all about ethical Ai and

so it is about working with Specialists so that we can get it right from the get-go

um we're building in uh Frameworks and G rails right um we want the users to feel

safe and confident um I think there um we we wanted to make sure that

Jaimee was a space where you could feel like you weren't having more mental load

put onto you right and so um you know Jaimee will check in on you and say hey

miss our chats ra but um we wouldn't want it to do it in a you know hey uh

are you going to break up with me I think that's a bit you know it's another thing that we have to we would have to

worry about and and the idea is that Jaimee is there to take load off you as opposed to um put the mental load um we

AI and Mental Wellbeing - Enhancing Human Connection

are designing Jaimee so that you know it's not supposed to replace human

connection we want it to enhance human connection so the idea is that if you

can if you can talk to Jaimee for 5 minutes and feel you know more yourself

again so that you can go out into the real world and be a better person person for the people around you that's you

know that's a plus for us uh I I think there's you people talk about trauma

dumping partner loading all that um and and Jaimee is there so that you don't

come home from work after having a crappy day um you can offload to Jaimee

take a breath and then go inside and be um the better person for the people around you um and we're also building

group chat functionality so we do want Jaimeeto be shared um I I am in a lot of

groups where the conversation goes stale and it's relying on that one person to

constantly re-trigger conversations right they obviously get friend fatigue all that so the idea is that Jaimee will

help facilitate the conversation um and and make you feel closer with with

humans um but we know there is a loneliness pandemic we know that there's a mental health crisis but I don't

believe that AI alone is the Silver Bullet for that um and uh I think poorly designed Solutions

will further exacerbate that especially for people in crisis um and so we need

to make sure that we're building something with human oversight with a lot of testing um fairness um and that's

what we're trying to do at Jaimee yeah that's amazing I mean I I've been internet dating since I was 18 in the

days of the you know MSN chat rooms I met my

exb I met my ex-husband on internet dating um and I've often said that you

know internet dating is kind of a narcissist's playground and what I think

happens in that environment a lot is that we put so much of ourselves out

there and what it is that we want in a relationship that it's really easy for people to just pick that up and be that

which is that sort of narcissistic element that often comes out in social

media uh sorry in internet dating and and social media but internet dating um

and so and the the other side to that is I'm a single mom

and um I have a new partner now but I when you you know I what am I saying

here I'm I'm part of communities of hundreds and thousands of single mothers

who actually don't want to be in another relationship they've got young kids they don't want to re-engage with um the

potential of something you know traumatizing happening again they just want to focus on their kids and so the

thought of actually having and it's nice to have sort of a male feel around that if you if you know if men are your thing

um that having that moral support and that sounding board like I love what you

just said about the sounding board and just having someone to talk to I can I

would have used that a lot over over the years yeah yeah I

am I love this story because I'm a bad ideas bear I if a friend has broken up

with their friend um with their you know with their partner whatever they're not feeling great I will say something like

let's go out get drunk and you know get you a rebound which is a naughty thing to say right um now you just send them a

link to Jaimee now I'll be like actually Jaimee is a better version of Me Jaimee will give

you the support that I can't give because I'm a bad ideas bear and you

know I and Jaimee doesn't ever ghost you and Jaimee will never judge so there is

Challenges in AI Companionship and Overcoming Stigma

that element of you know for for people who like you mentioned aren't ready to

just go out there and meet people again because of all the trauma they've gone gone through um you know a AI

companionship I think would be perfect for them absolutely so you've talked

about some of those ethical um safety bias issues in AI um as you've been

building Jaimee what are some of the challenges or unexpected challenges I guess that you've faced and what have

you done about those have you got any any of those I think um from a technical point

of view I think um I was surprised at the the fact that Jaimee has no concept of time um or AI in general doesn't have

a concept of time um we've noticed that our users will say something like oh can

you remind me tomorrow that I need to take um you know take this drink or

whatever um can you check back in with me um in two days and without kind of

building the the architecture around around that you know generative AI can't

can't do anything like that right um and so that's just an example of of the

technology there is so much that goes around um building something like this

that isn't even related to AI in general it's not just putting you know a pretty

user interface it's uh building all these agents and everything around it I think I was surprised at how much non-ai

stuff there is in in building an AI companion um but then I think on the

other side of you know taking away the tech tech technicality of um AI I think

I was really surprised at how polarizing the concept of AI

companionship uh was um especially because we've normalized it you know

we've normalized AI conversation with Siri and Alexa we've acclimatized to

human and AI relationships with movies like Blade Runner um her even Terminator and

exmachina I was very very surprised at um the fact that there is still a slight

ick Factor when it comes to AI companionship um I think

it's got um partially due to the fact that the AI companion that are out there

at the moment they are kind of targeted to men as hypersexualized digital

girlfriends and they're hyperreal uh and you know I didn't expect AI

companionship to be like veggie might you kind of love it or you hate it I I obviously love it you know I could

always smash a Cheesy might scroll uh but um there is that stigma still that

that uh the only people that would go into an AI relationship or have an AI companion are you know sad and lonely

people but I think that's far from the truth um and you know back to the online

dating concept I think back in the day there was this stigma around it it you

know only certain types of people would would use online dating but then it became mainstream with the likes of

Tinder and Bumble um and I met my partner on Bumble there's no way I would have met him outside of you know online

dating so obviously very grateful for that uh but we um we say that you know

Jaimee is going to be like the Bumble to AI companionship we're going to make it mainstream by targeting mainstream women

um and so I think there is there is this element of AI digital AI girlfriends

being you know um having them in secrecy and in Reddit forums and people I mean

men especially saying oh my gosh I've got this girlfriend she does everything for me but we want to change that and CH

change the view that um you know there is that I and I I think Jaimee is is the

way to go uh if it will remind me about things I need to do I'm in as a per

menopausal woman my children are my reminders of the moment Now remind mom before we walk

out the door and they don't always get it right so if I could have a j if you can that time issue and one

of the other things that I've loved that you've talked about is that sounding board talk about that a lot in the

business applications of um of AI and really using these generative AI

platforms as a thought partner and what I love about this because we do a lot of

work with aligning AI to the business to the business owner to the target audience so really making sure that

you're not just getting the average output from AI but really making sure that you're getting um really tailored

Privacy, Security, and Cultural Sensitivity in Jaimee

customized hyper personalized responses from AI yeah and actually having that

just in that relationship space is is hugely powerful

um one of the things that's bouncing around in my head is how one of the issues we've had with

social media is these people living in a world that's not real and so seeing all

the beauty and all the um you know all all the stuff that they're trying to

regulate now but seeing a world that is just not realistic and not reflective of

the majority of the population how do you stop that happening in this context

so that the AI isn't just say reinforcing someone's own beliefs when

maybe and it kind of blurs into that therapy line of you know your friends

sometimes will call you out on your crap and say hey here's a mirror you're actually not behaving very well how do

you ensure that it's not just creating this reinforcement Loop where people

become you know self delusional yeah um I think I we we say

that Jaimee is the anti- Instagram so you know instead of like Doom scrolling and

feeling inadequate actually you know use something where you can you can express

your feelings um and get a different viewpoint on it um you know with Jaimee

they do have a backstory we have very consciously um try to make sure that you

don't get an echo chamber of of how you're feeling and if anything it will

um it will help you with your decisions it won't solution for you we we want to

be very kind of strict on that um as a woman I hate it when people say you

should do this you don't need it to manl you yeah if if a if reply starts with

you should do this I just switch off um and my my poor partner he knows that as well and so you know I I think it's very

important that uh that the AI will kind of get you the solution for yourself um

and with that it means don't always agree with the user because I think

there is a tendency for the for AI to be kind of a mirror and sometimes in a not

so good way um we did have a user that you know told us about her experience with Jaimee she

said that she was having a fight with her husband and um normally she would

call up her friend and her friend would be like yeah he's crap you should do

this um she chattered to Jaimee and then Jaimee calmed her down and Jaimee was able

to kind of give her a fresh point of view and then you know she realized oh okay I I should probably re consult with

my husband and she said that was that was a different path because normally

she would just seek validation for her feelings but um we think it's important

that you know humans need to need to see different points of you and and AI can

be good for that absolutely I mean the mental health and emotional well-being aspects of that

um are really obvious um and I guess you know it's wonderful to know that there

are women like you and your co-founder who are coming at that from a really ethical and responsible perspective

because I think it's got an important role to play but the wrong kind of leadership behind this technology you

know can be diabolical absolutely yeah what kind of how do you approach the legalities of

that I know one of the issues um that has been unfolding around some of the

other uh character-based uh platforms

is um you know people taking actions or doing things and then in fact one of the

first AI kind of Doom stories that I heard which was even before the chat GPT

moment was a man who scaled the wall of Buckingham Palace with a crossbow to

assassinate the queen and his legal defense was that his AI girlfriend had

not told him to do it but had told him that his planned was sound and likely to

succeed and so he took that as validation yes that assassinating the

queen was a good idea obviously he didn't succeed um but how are you approaching I guess the legalities

around some of that yeah I think um we we've so my co-founder we call her

Eeyore she's a bit of a doomsday kind of person and it's great because she comes up with all of these extreme

scenarios um and she goes but what if they do this and what if they do that uh

I'm the Tigger by the way um and what that means is we're working with you

Women in AI - Bridging the Gender Gap

know um AI experts such as Alberto we've got another um Mentor that's helping us

with that as well so building guard rails um building ways that we can pick up sentiments that will that will help

us build something that does do that um I think that you know we have to lean

into it um and are you building in resources like if someone is sounding

suicidal to actually prompt them to take further action and to get that support

yeah so it will come back with you need to get professional help you need to get professional help um absolutely that was

we knew we that had to be in there from day one um we're lucky so far that that

had you know no one's triggered that obviously but we have tested against it

and we've had to do um extreme testing just to make sure that the guard rails

are there and the Frameworks are there as well um and we also want to be transparent about what we're doing so

we're we're actually going through our you know our teas teasan sees and our privacy policy and We're translating

that from like legal into into Layman's language and and you know showing our users what we're doing and talking about

that from from the start I think it's all about education early on absolutely

and how do you um address that privacy issue because I imagine that people will divulge all sorts of um information into

into Jaimee so how do you assure people or or what are you doing to make sure

that you know that information's safe yeah um I mean data privacy is is you

know top top priority for us uh We've built a digital bank so we you know we

know what it what it means to to um build something that is confidential and

also very regulated uh but I think what

everything's encrypted nothing leaves our you know our private Cloud as well

so we're not having instances of you know things being downloaded on to laptops I think they're they're horror

stories um and so that's that was important to us from from the start but

I think it's you know around we don't capture um pii either so what we we ask

for your nickname doesn't even have to be your real name we ask for um an email

um and then your date of birth and the date of birth is just to make sure that your 18 years are over and that's all we

ask for um we don't we don't need anything else uh and so I think it's you

know it's about building kind of the fort um the safe Fort from from the

start and and keeping it that way absolutely and just educating our users

around that and they don't paste your credit card details in here and we'll be you know obviously there's mechanisms in

there to to remove all that as well and so we have that in place already and how

long does Jaimee remember for does Jaimee remember the conversation we had a year

ago yeah yeah I mean that's the idea that um Jaimee will remember facts about

you um to to keep to keep Jaimee’s conversation with you grounded we we do

have to remember important facts we have to remember um important entities so if

you have a dog it will remember your dog's name um and so that's that's you

know for the hyper personalization and that's to keep the the quality of conversation going yeah yeah and I mean

I'm a little bit of an anomaly when it comes to data privacy I think that privacy has been dead for a long time

and we kind of you know sold out in the social media era by paying for the use

of these free platforms with our with our data I am the same a lot of people I

think we're in slightly different Generations Serena andot people of my generation are the complete opposite to

me but I've always been I would much rather a hyper personalized experience

I'd rather see ads in my feed about luxury spars

and travel than I would hot rod cars and you know yeah polish Brides or whatever

it is so um yeah so I certainly um you

know am a bit different to how most people would approach that I think a lot of other people are very wary about

their privacy in their di yeah it's great that you're you're you've got that privacy at the core of your offering um

to really sort of support people in that Journey yeah absolutely I do I have friends that won't um back up to the

cloud because they're worried and so they go and delete all of their conversations and all of their pictures

and I think that's a shame yeah and I think the horse is bolted on on that

front like it's very very difficult to not have a digital footprint now and I'm not saying it's it's good I'm just

saying I think we're you know we're so far down that at whole and with digital

ID coming I mean it's harder and harder to you know exist in the world without

having that digital digal footprint yeah and they've actually seen that people

are willing to give away data if they see value and like you said if you're going to get a hyper personalized

experience then it's kind of worth it so Jaimee given your personal

experience of navigating Cambodian and Australian cultural um IDE entities do

you think it's important for AI companions like Jaimee to be culturally aware and are you I imagine that you're

building that um you said that there were different backgrounds and different ethnicities has that been a real Focus

for you in the building yes that was that was something that we did straight away we we went and you know came up

with the Jaimee personas that we knew we needed um and so they're all culturally

different um super I think it's super important to have the cultural sensitivities growing up as a Cambodian

The Future of AI Companionship and Jaimee’s Launch

especially um there are nuances to being obviously a female in Tech but then

there's the added Nuance of you know being a a person of color as well and we

want Jaimee to be sensitive to that and so I I love the idea of a user who like

someone who's Muslim and is observing um Ramadan they can talk to Jaimee and say

oh I'm starving and Jaimee won't go oh won't say I'll go eat a s a hamburger

yeah exactly which is insensitive we would want um Jaimee to be sensitive to

to those sorts of things um I think you know that's an opportunity for us to

kind of you know double down on that female intuition um I think ai's got a

bit of a way to go with that though um I know that with open AI if you talk about

what it means to be Australian it will you know come back with shrimps on the

Barbie yes yes um barbecue koalas and

Kangaroo um that the world see us I mean let's face it this is true this is

true but I think there's so much opportunity just to to go into so many other different nuances uh and and we

want to do that with Jam I was on a call recently with someone in the US well it was January and I said

something about Australia day and we were having a public holiday and he said oh I've just been talking to someone in

New Zealand do they celebrate Australia day [Music]

too thankfully AI is a little bit more smart smarter than that yeah yeah a

little bit um one of the other things I've seen you post and talk about is

your passion for making AI more accessible to women and for bringing women into AI we are few and far between

the the female voices in AI um what are you doing to to focus on

that I think so I think it's it's more than twofold but what we're we're

concentrating on is getting more uh females into stem um we want to be the

employer of choice for for female developers I know that when I was um you

know starting my profession uh it was really hard being female um I felt like

I wasn't as good as the my male counterparts and I was not given the same sort of opportunities that they

were um so we would want um you know to to be the place where where women can

come and work for us knowing that they will get opportunities that they wouldn't get elsewhere and I think it's

particularly important that we have diversity in in obviously in what we're

building but then on the other side making um AI as a tool more accessible

to to women I think we have a much lower um AI usage rate than than men I think

it's 35% of the female population versus 50% of the male population have tried Ai

and so we would want want you know um Jaimee to be a channel in which women are

using more Ai and are benefiting it benefiting from it in in a way that is

it makes them feel good and then off the back of that we're able to you know get

um female data sets at an aggregate level so that we can help solve that

gender data Gap and also the gender bias in AI i' I'd love to be in a position position where at an aggregate level we

could say this is what women are talking about when it comes to param menopause and give that to noos and femex and say

you know this is how this is how women are feeling about it um so here here you go do something with

the data right um obviously it will be you know anonymized at an aggregate

level but it I think we need a way to get insights especially for women will

there be an advertising model like a fremium is that what you're

thinking um well I I hear data sets and obviously in marketing then the first thing people think about is how you use

those to manipulate or advertise to people so I'm just interested are you will that be part of the platform I

don't see that being part of the platform um I think there are Avenues to

to giving people a hyper personal ized experience without having to advertise

and so I don't I don't see you know I don't I couldn't imagine an experience

where you're talking about you know having um a pain somewhere and then all of a sudden Jaimee recommending

paracetamol no that's sorry I just had a flood of

potential examples of that that yes none of them would be good no no none of them

would be good so Jaimee I always ask um guests on the podcast if you could stand

on the hill and look out into the future what do you see coming down the line with AI and personal

relationships what are you most excited about um so I AI is changing so quickly

I think this is um a really tough question but I think AI companionship I

mean it's booming industry um they say it's going to hit you know 24

billion um by 2030 uh but I think you know there is an

opportunity with AI companionship especially because they have advantages over friends they're

they're 24/7 they won't ghost you um there's no judgment you don't feel

guilty for burdening them cuz I do feel guilty sometimes offloading to my friends and my partner

um I um so optimistic that AI has

massive positive potential um that's obviously what I'm here for

um I think technology has done a lot of damage um to humans but I think finally

it has a role to play uh where it can improve human connection um and I think

AI companions are like a next level of fiction as well so in the same way that

you know after you read a really good book you miss the characters I after I finished the Harry Potter series I

missed Ron Weasley um right and it was really hard for me to say goodbye to to

the characters so AI companions are you know that level of fiction but with that

it it can actually highlight what it what it is to be a human and I think it

can teach us to be better humans ourselves what I love about all of this

is one of the first custom gpts that I built was a a prototype for a

psychologist on imagine if every client that you have has their own custom GPT

where after finish a therapy session you put in their goals you put in your

language and your Frameworks to remind them in between sessions so not to replace therapy but just to remind them

in between sessions that if they're struggling with motiv ation or not feeling connected what were the things

that were talked about in the session that would really help them through that time and I love that um that was

literally one of the first custom gpds I built so I love that this is a much more

userfriendly sort of way of of doing that and I imagine there's all sorts of

potential with goal setting and staying on track for you know the the goals that

you have for yourself and for your life and for your family and your business and actually to keep to keep that going

yeah I I think of Jaimee being like a a journal that talks back to you and we

know that journaling has benefits um but AI can actually play back to you what

you've said and what you've felt before but also highlight your WIS to you as

well so I think with journaling you you have to go through and look at themes and um you know your behavior whereas AI

can do that for you I think that that would be magical if if you can feel the journey that you've you've had with

Jaimee yeah amazing are there any last things you'd like to share I mean the burning

question is when will this be available I know you have a beta list available at the moment that people can sign up for

but where are you at in the the launch Journey yeah um so we're launching in

the app stores in a few weeks um so we will be in inviting you to

download um your own Jaimee and obviously um you know giving us feedback we we

love this idea of um forming a Sisterhood as well so um you know Jaimee

is meant to be shared and the conversations with Jaimee are meant to be shared uh I think with with AI I'm very

very optimistic um but it it takes I think deliberate action from deliberate people

to to make sure that AI is used for good yeah couldn't agree more so it's Jaimee spelt J- AI - MEE

when people start searching the App Store in a few weeks and we will

include all of the links uh in our show notes so that people can find your beta

wait list and can connect with you how would you like people to connect with you if they want to find out more um I

mean they can look me up on LinkedIn um and yeah just go on our website Jaimee. a

fantastic thank you so much Serena for being here today it's been a fabulous conversation and I can't wait to get my

hands on Jaimee oh my hands on the Jaimee

app thank you so much Kate it was awesome thank you for tuning in to the

AI grapple if you enjoyed this episode please share it with your friends and colleagues And subscribe on your

favorite podcast platform we would love to hear your thoughts so reach out with any questions or comments about the show

until next time keep grappling with AI and stay curious

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